News of the world
The big American legislative surprise
On July 1st of 2005, new child protection email address
registry laws will become effective in the states of Michigan and
Utah. They tell companies to check their email address lists against
a list of off-limits addresses.
It intends to stop SPAM before it even reaches children. But what
is ignored by most companies (in the US and elsewhere) is that it
applies to promotion of gambling, pornography, prescription drugs,
but also to all forms of promotion that my indirectly link to that
kind of material (let's say it's the case for most of sollicited
email).
Delivering one email containing links to the unpermitted
materials, or even links to sites which have information about the
unpermitted materials (think about possible ads on the linked-to
web site), to one of the protected addresses any email
marketer strictly liable under the laws.
Unfortunately, this piece of legislation applicable on July
1st (yes! this week!) is 99% unkonwn. The Institute
for Spam and Internet Public Policy is an organism trying to
inform companies about this issue.
Microsoft fearful tactics against SPAM
After the (too optimistic?) declarations of Bill Gates who wants
to make SPAM disappear in 2006, Microsoft is firing from all its
cannons against SPAM and spammers. Some related news:
- trials against spammeurs all over the wolrd (e.g., in
Germany)
- The
proposal
of authentication technologies like Sender ID.
- Now, they tell ISPs that Hotmail and MSN will automatically
mark as SPAM all emails without adequate Sender ID tags.
Obviously, this last proposal could be welcome quite coldly.
There are indeed a number of technological solutions under negociation
for authenticaton of email mesages. Thus, it could lead not to a
fast adoption of Sender ID but to a more difficult life for Microsoft
customers.
Yet another anti-virus entering the realm of anti-SPAM
The latest to move (like many others) from antivirus software into
anti-SPAM solutions is Trend Micro. They just bought the tiny Kelkea
(AOL was among their customer portfolio, ayway).
Source: µ the
INQUIRER
Yahoo! and Cisco group their efforts
These two companies proposed technologies to authentify the sender
of electronic mail messages (in order to help fighting against SPAM
by the implementation of reputation-based services): Yahoo!
DomainKeys and Cisco IIM. Now, they decided to associate in a common
push of DKIM (DomainKeys Identified Mail) that is build on
top of a very powerful public key cryptography.
Even if its parents are impressive, this technology will have to
fight for its place amid the wealth of competing technologies.
According to: 
|